David Masache

Data Manager, Marketing Science

Tasks: In order to better the performance of our customers’ accounts, the following tasks were established:

• Managing and maintaining the data architecture and governance framework to support business intelligence and strategic decision-making.
• Overseeing data integration processes from multiple sources (CDP, CRM, GA4), ensuring seamless data flow and accessibility.
• Ensuring data compliance with privacy regulations (GDPR, CCPA), maintaining high standards of data security and ethical practices.
• Leading client management initiatives, acting as the primary point of contact for data-related discussions, and aligning data strategies with client business goals.
• Collaborating with analytics and marketing teams to enhance data visualization and reporting, providing stakeholders with actionable insights.
• Developing and implementing data quality control measures to ensure data accuracy, consistency, and reliability.
• Leading data strategy initiatives to support business intelligence and marketing objectives.
• Driving the development and management of key accounts, fostering strong client relationships, and ensuring data solutions align with client needs.
• Leading the development of internal products and projects aimed at optimizing data processes and enhancing operational efficiency.

Sr. Analyst, Marketing Science (May 2023 – Jun 2024 · 1 yr 2 mos)

Tasks: In order to better the performance of our customers’ accounts, the following tasks were established:

• Conducting in-depth digital analytics to provide actionable insights that drive strategic decision-making for large accounts.
• Developing and optimizing data-driven marketing strategies to enhance customer engagement and maximize ROI.
• Overseeing the implementation of advanced tracking solutions (GA4, GTM) to ensure comprehensive data capture and accuracy.
• Managing client relationships with a strategic focus, ensuring clear communication of analytical insights and strategic recommendations.
• Collaborating with cross-functional teams to enhance campaign performance and support business objectives.
• Ensuring data accuracy and integrity across all digital platforms, maintaining high standards of reporting and compliance.
• Managing key accounts with a proactive approach to identifying opportunities for growth and delivering exceptional client satisfaction.

Analyst, Marketing Science (Sep 2022 – May 2023 · 9 mos)

Tasks: In order to better the performance of our customers’ accounts, the following tasks were established:

• Managing and executing digital strategies for large accounts to enhance customer engagement and meet business objectives.
• Developing and implementing digital analytics frameworks to provide actionable insights and optimize campaign performance.
• Configuring and deploying CDP tools (ODP) to enhance data collection, segmentation, and personalization.
• Aligning digital initiatives with customers' business objectives to ensure strategic growth and maximize ROI.
• Designing and executing SEO strategies to improve organic visibility and drive high-quality traffic.
• Collaborating with cross-functional teams to align digital marketing efforts and enhance overall campaign effectiveness.
• Monitoring and reporting on key performance indicators (KPIs) to provide data-driven recommendations and support strategic decision-making.

Digital Marketing Lead

Main achievement: Learn and apply the new martech solutions for customers to improve their
campaign performance.

Tasks: In order to better the performance of our customers’ accounts, the following tasks were established:

• Hold meetings with customers to understand their needs.
• Develop the customer´s digital marketing strategy for their businesses to generate better results.
• Hold internal coordination meetings with the DM team.
• Provide Google Analytics and Tag Manager support and training to other DM team members.
• Make data-driven decisions based on customer preferences and needs.
  

Digital Analytics Specialist

Main achievement: Help clients increase their level of digital maturity for them to know the status of their online business/outreach and their improvement opportunities.

Tasks: In order to increase the effectiveness of our customers’ accounts, the following tasks were established:

• Website tagging strategy for different accounts.
• Insight search by means of analyzing our customers’ behavior.
• SEO Audits in order to better the organic positioning of websites.
• Advanced Google Analytics audits and implementations.
• Carry out competitive assessments for our customers to understand their business sector and their direct and indirect competitors.

Team member

Main achievement: Generating a 211% year-on-year growth in lead volume, which resulted in a 274% increase in sales in the SEO and SEM channels of the Online Channel
Department.

Tasks: In order to increase the sales of postpaid plans, the following tasks were established:

• Lead the Digital Channel's Google Ads strategy in accordance with the company
  goals, in conjunction with the designated agency.
• Develop and implement the Movistar Ecuador's SEO strategy in order to get leads for the digital channel.
• Supervise the implementation of SEO requirements with the development team to ensure the objective's achievement.
• Develop dashboards to allow the visualization of the Online Channel information for decision- making at a strategic level.
• Carry out a descriptive analysis of the different digital channels to optimize their performance.

Head of Digital Marketing

Main achievement: Digitizing the operations of offline projects of different clients, achieving increases in their sales of up to 300%.

Tasks:

• Plan and develop the SEO strategy of the different projects.
• Plan, develop and optimize SEM campaigns.
• Build and optimize WPO of different websites.
• Develop commercialization and marketing strategies.
• Perform conversion-CRO focused optimizations
• Coordinate content marketing management with copywriters
• Restructure the projects' web architecture
• Local, on-page and off-page SEO

Here are some of the projects developed.
https://www.tracendio.com
https://talenter.ec
https://www.inflablescover.com
https://www.asociacionbonsaiquito.com
Https://www.unvrso.ec

Marketing and Sales Coordinator

• Marketing and Sales Coordinator