David Masache

Digital Strategist

QUITO – ECUADORGOOGLE GEEK, MARKETING DIGITAL

CURRENT: ANALYST, MARKETING SCIENCE AT VALTECH See more

EDUCATION: PUCE  See more

Personal Details

  • 30 years old
  • Married
  • Ecuadorian

ABOUT ME

Dad, husband, entrepreneur and doer. With my family I am a loving person and I like hugs! With my business I am determined and challenging.

My passion is digital marketing, I decided to dedicate all my productive time to this. I consider myself a pragmatic disruptive, analytical, critical and with vision. I like to help people with their business by bringing a different vision.

I love to learn and teach. “It's no use being a light, if you don't light the way for others.” Walt Disney

EXPERIENCE

FromSept 2022ToPresent

Current

ValtechCanada (Remote)

Analyst, Marketing Science

Tasks: In order to better the performance of our customers’ accounts, the following tasks were established:

  • Managing the digital strategy of large accounts.
  • Implementing and developing digital analytics strategies.
  • Implementing CDP tools with clients (ODP).
  • Ensuring customers' business objectives.
  • Developing and implementing SEO strategies.

FromMay 2021ToSept 2022

(1 year 5 Months)

VerndaleQuito (Remote work)

Digital Marketing Lead

Main achievement: Learn and apply the new martech solutions for customers to improve their
campaign performance.

Tasks: In order to better the performance of our customers’ accounts, the following tasks were established:

  • Hold meetings with customers to understand their needs.
  • Develop the customer´s digital marketing strategy for their businesses to generate better results.
  • Hold internal coordination meetings with the DM team.
  • Provide Google Analytics and Tag Manager support and training to other DM team members.
  • Make data-driven decisions based on customer preferences and needs.

Digital Analytics Specialist

Main achievement: Help clients increase their level of digital maturity for them to know the status of their online business/outreach and their improvement opportunities.

Tasks: In order to increase the effectiveness of our customers’ accounts, the following tasks were established:

  • Website tagging strategy for different accounts.
  • Insight search by means of analyzing our customers’ behavior.
  • SEO Audits in order to better the organic positioning of websites.
  • Advanced Google Analytics audits and implementations.
  • Carry out competitive assessments for our customers to understand their business sector and their direct and indirect competitors.

FromApril 2019ToMay 2021

(2 years 2 months)

TelefónicaQuito

Team member

Main achievement: Generating a 211% year-on-year growth in lead volume, which resulted in a 274% increase in sales in the SEO and SEM channels of the Online Channel
Department.

Tasks: In order to increase the sales of postpaid plans, the following tasks were established:

  • Lead the Digital Channel's Google Ads strategy in accordance with the company
    goals, in conjunction with the designated agency.
  • Develop and implement the Movistar Ecuador's SEO strategy in order to get leads for the digital channel.
  • Supervise the implementation of SEO requirements with the development team to ensure the objective's achievement.
  • Develop dashboards to allow the visualization of the Online Channel information for decision- making at a strategic level.
  • Carry out a descriptive analysis of the different digital channels to optimize their performance.

FromApril 2016ToApril 2019

(3 years)

Soga DigitalQuito

Head of Digital Marketing

Main achievement: Digitizing the operations of offline projects of different clients, achieving increases in their sales of up to 300%.

Tasks:

  • Plan and develop the SEO strategy of the different projects.
  • Plan, develop and optimize SEM campaigns.
  • Build and optimize WPO of different websites.
  • Develop commercialization and marketing strategies.
  • Perform conversion-CRO focused optimizations
  • Coordinate content marketing management with copywriters
  • Restructure the projects' web architecture
  • Local, on-page and off-page SEO

Here are some of the projects developed.
https://www.tracendio.com
https://talenter.ec
https://www.inflablescover.com
https://www.asociacionbonsaiquito.com
Https://www.unvrso.ec

FromSeptember 2013ToSeptember 2014

(1 year 1 Month)

SeminariumQuito

Marketing and Sales Coordinator

• Marketing and Sales Coordinator

EDUCATION

COURSES

TOOLS, SKILLS & LANGUAGES

Tag Manager
Google Ads
Google Analytics
Screaming Frog
Semrush
Ahrefs
Looker Studio
SEO Powersuite
Crazy Egg
Optimizely
SEO
Technical SEO
Advertising
Digital Analytics
Digital Strategy
Measurement plan
Data Viz

Languages

  • English:Advanced
  • Spanish:Native

Twitter

Episodes

Videos

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